All our courses are tailor made to suit your communication needs. We get to know your business and sector so our media training programmes can stress test your story and prepare you for any interview opportunity.

Good communications skills require practice and at the heart of every session are one-on-one interviews conducted in front of camera for review, feedback and analysis. Practical sessions can include press conferences, door-stepping, crisis scenarios and live interviews in a fully equipped broadcast studio.

Our specialists can prepare individuals and teams for specific print, broadcast and online scenarios as well as major product launches, company results or crisis situations.

All clients are given access to an online tutorial to help refresh their skills and continue their media training over time.

Communications Training

A core Communications Training workshop would include the following elements:

Introducing the Media

It’s important to know the dynamics that drive the different types of media and also essential to understand what makes the news and what journalists are looking for from an interview.

Initial Questions to Ask

Why me? Why should I? And who is the journalist? These are just some of the essential questions you need to ask before agreeing to an interview.

Preparing What you Want to Say

This session helps you develop your agenda by determining who your audience is, defining the issues and crafting your messages for each scenario you may face.

Creating Your Messages

Effective messages are vital to any media interview.  This session helps identify three or four positive messages about an issue and your organisation that are concise, memorable and relevant.

Dealing with Difficult Questions

Identify controversial issues, prepare your answers and learn techniques to allow you to ‘bridge’ back to positive news.

General Rules for Any Interview

Vital do’s and don’ts for interviews, the importance of body language on television and how to stay concise.

Practical interview scenarios

Mock interviews covering chosen subjects and areas to put you under the spotlight and prepare for the real thing.

Specialist Training

Alongside our core Communications training we can also provide detailed and specific training in the following areas: CEO Coaching, Writing Workshops and Presentation Training.

CEO Coaching

All eyes are on the chief executive. The CEO is the visual embodiment of the business. Nearly all media requests – especially for broadcast interviews – are made to him or her. But what is the journalists’ agenda? Are they merely out to “bash and trash”? And how can the sensible business leader make the most of these opportunities, turning them to his or her advantage?

No one contact with a journalist is the same as another. Each should be prepared for methodically. Time-pressed CEOs need efficient, insightful advice. These encounters cannot be ducked indefinitely.

Writing Workshops

With a team of senior and highly skilled former journalists Edelman offers bespoke advice to all levels within a company, from CEO downward, about using the written word to engage with stakeholders.

Edelman advises on how best to write reports and other documents with clarity and purpose so that they will gain maximum exposure – be it with the client, the media or other stakeholders. Advice includes how best to structure content so that it is most engaging, what language to use so that the product gets greatest visibility with its target audience, example of best (and worst) practice, what traps to avoid falling into, and how best to use supporting data and proof points.

We can advise on:

  • Annual and Interim Reports
  • Research Reports
  • Corporate Initiatives – such as marketing campaign materials
  • Communications collateral
  • Internal communications

Presentation Training

A good presentation is confident, clear and to the point. It delivers the messages in an enjoyable and stimulating way, which promotes thought and discussion beyond the auditorium. No matter what the event is, or who the audience is, for the presenter it is a critical moment.

Research shows that, when listening to someone speak, more than 90% of what we take on board is through non-verbal communication – body language, the tone, speed and pitch of the voice. In a presentation, it’s vital that as well as the content, the non-verbal communication helps you get your message across.

This course aims at helping to make the message stand out and giving tips to help participants become confident, clear and effective speakers.